Our Vision

At AsWeMove, our mantra reflects a profound philosophy: energy and space are in constant flow, shaping the ripples we call time. By embracing the awareness of our three finite resources—time, energy, and space—and striving for personal harmony, we unlock the path to self-actualization.

We are driven by the innate human craving for movement and the pursuit of optimal performance. Each day is an opportunity to connect more deeply with ourselves, enriching the shared adventure of life. AsWeMove is not just about creating another piece of apparel. We are redefining what quality performance wear can be, setting a new standard that transcends mere utility.

Our mission is to offer unparalleled value in both product and knowledge. By doing so, we aim to build a relationship with our customers that feels like home. This isn’t just our story—it’s a story we want to begin with you.

The Essence of AsWeMove

Our creative journey began with a simple yet profound question: How can we work from the inside-out, not the outside-in? How can we achieve more with less? How can we uncover utility in the absence of excess? With these guiding principles, we focused on understanding the essence of a man—a foundation from which every design element was carefully and deliberately crafted, adding only what was truly necessary to achieve our vision.

After 26 prototypes and 18 months of relentless refinement, we introduced our first style: Dominate. Engineered to be one-third the weight, three times as durable, and designed to deliver a sensation of unparalleled bliss against your skin, Dominate became the cornerstone of our collection.

Building on this foundation, we unveiled Aspire, a style defined by limitless stretch and exceptional softness, seamlessly adapting to every movement and moment. Finally, we introduced Recover, crafted to melt into your skin with an almost imperceptible feel, featuring advanced body-heat adaptability for ultimate rest and relaxation.

Together, Dominate, Aspire, and Recover represent the culmination of purposeful innovation, redefining the standard of performance and comfort in men’s apparel.

As Bruce Lee wisely said, “Hack away the unessential until the truth is revealed.” To this, we humbly add: “Only from the truth can real creation happen.” This philosophy is the heart of AsWeMove—movement, essence, and truth woven into every thread.

Underwear unlike anything you've ever worn.