Being a lifetime competitive Athlete with a 15 year career as a Luxury Fashion Photographer has it’s advantages if you ever want to take on the challenge of re-creating an undergarment that hasn’t changed in over 80 years, and transform it into the most cutting edge performance underwear ever created. Motivated by his obsession for movement and his life long struggle to find a base layer that encompasses both functional and timeless design the journey began.
It was in 2006 when Ishi’s work first gained notoriety after being awarded Fashion Photographer of the year by the ADC council and was invited to take part in an exclusive exhibition in Monaco, Italy along side legendary photographers, Herb Ritts, Man Ray, Helmut Newton, and Steven Meisel. Meeting his future Agent at the event opening, the momentum began.
Residing in Paris, France for the majority of his career, Ishi was the first Japanese Fashion Photographer to ever be contracted by Vogue Magazine. Opportunity combined with his meticulous preparation, soon lead to capturing campaigns from top tier brands such as Burberry, Christian Dior, Fendi, Hermés, Louis Vuitton, Prada, Valentino, (to name a few). He was also entrusted with the imagery of Harrods of Knightsbridge for 14 consecutive years. In 2012 He was contracted by PUMA worldwide to be Usain Bolt’s photographer after his Olympic reign, and this naturally lead to a plethora of collaborations with SuperAthletes all over Europe with brands such as Nike and Adidas.
Based in Canada today, and retired from Fashion Photography and hand in hand with his life partner, Jo & Ishi has begun their new chapter. Staying true to his passion for movement and garments, together they aim to change the landscape and perception of men's underwear forever.